ANALYZING HAIDILAO'S PROMOTIONAL MIX: A FORMULA FOR SUCCESS

Haidilao has achieved remarkable success in the global hot pot industry, and its achievement can be attributed to a well-crafted business mix. The company employs a variety of approaches across the four Ps: product, price, place, and promotion. Haidilao's signature hot pot offering is known for its ingredients, attracting a loyal customer base. The